Category Archives: Advertising

Getting it right… Online

A recently published written article in Smarter Business Ideas approached businesses – both large and small – and asked them to share their online experiences and top tips for getting your online presence just right. We noticed some great tips … Continue reading

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Is 2012 Your Year To Be Noticed?

Ever wonder why your competitors seem to pick up new business before you even get the chance? In tough economic times, the first dollars that a company usually cuts come from the advertising budget. Advertising in times like these is … Continue reading

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3 Factors that Lead to Better Performance

I saw this on the weekend on Big Ideas – if you watch for a few minutes it gets more interesting, 3 factors: Autonomy, Mastery & Purpose – Self direction and engagement… food for thought.

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Will your Brand be around in 3 years?

As little as five years ago, your Saturday probably included such commonplace scenarios as picking up the newspaper from the corner shop, browsing CD’s, thumbing through books at the mall and texting your significant other on a push button keypad … Continue reading

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Just in time for Christmas…

Complete Ad-vice has just launched a new website and social media package for famed local smallgoods producer Franz Continental Smallgoods.

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3 Tips for Making the Most of Online Opportunities

We’ve all seen the headlines: ‘Online to kill off traditional retailers’, ‘Aussie retailers losing out to overseas companies’. However, I believe online should not be seen as a threat by retailers, but rather, as an opportunity to be embraced.

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Ad Makeover: 5 Classic Tips and 1 Makeover

Are your ads suffering from structural damage not fit for PPC? Over time, if not optimized, your ad copy can become ineffective and fail to perform as competitors continuously update their ads and implement the new technologies. Now is a … Continue reading

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Brand Building in Uncertain Times

Stealing Share. Brands are valuable in good times and in bad. During tough times like these, your brand may be considered by consumers who would otherwise not take notice or see relevance. Make the experience positive and you may build … Continue reading

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10 Steps to a Successful Advertisement

No one will disagree that millions of dollars are wasted in ineffective advertising. It could be argued all other business functions waste money, so why pick on advertising? For example, wrong choices are made in personnel selection, sales forecasts are … Continue reading

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17 Advertising Ideas for Small to Medium Businesses

Word of mouth is excellent small and medium business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.

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