Category Archives: Tips

Will your Brand be around in 3 years?

As little as five years ago, your Saturday probably included such commonplace scenarios as picking up the newspaper from the corner shop, browsing CD’s, thumbing through books at the mall and texting your significant other on a push button keypad … Continue reading

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3 Tips for Making the Most of Online Opportunities

We’ve all seen the headlines: ‘Online to kill off traditional retailers’, ‘Aussie retailers losing out to overseas companies’. However, I believe online should not be seen as a threat by retailers, but rather, as an opportunity to be embraced.

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Ad Makeover: 5 Classic Tips and 1 Makeover

Are your ads suffering from structural damage not fit for PPC? Over time, if not optimized, your ad copy can become ineffective and fail to perform as competitors continuously update their ads and implement the new technologies. Now is a … Continue reading

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Are Your Marketing Messages Consistent?

Advertising dollars are hard to come by, so it’s important not to waste them. Yet small and micro businesses often do just that by having inconsistent messages, formats or themes in their advertising. You need to make sure that your … Continue reading

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Be Careful Who’s Ad-vice You Buy…

One tip for the future…

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12 Top Print Advertising Tips

1.      Use a simple layout Don’t overcomplicate the advert – if it looks cluttered people won’t even attempt to understand what it’s about, they’ll simply turn over the page. Use one picture or image as opposed to many. 2.      Focus … Continue reading

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